Arizona State University Walter Cronkite School of Journalism and Mass Communication 28 courses 120 total credits
The Bachelor of Arts program in strategic communication prepares students to design and deliver persuasive messaging that drives engagement, builds brands and shapes public perception. Through the Cronkite School's renowned "teaching hospital" model, students gain hands-on experience in multimedia storytelling, campaign development, media relations and audience analytics. Coursework emphasizes research-driven strategy, ethical decision-making, project management and digital content creation. The program culminates with a professional experience in the award-winning Cronkite Agency, where students produce PR, digital marketing and content campaigns for real clients. With a record of national and local award-winning campaigns and alumni working for leading companies such as Disney, MGM, MTV and Meta, the program blends creativity with strategy to prepare students for success in a dynamic communication landscape. GI Bill® benefitsThis new program is not yet approved for use with GI Bill® benefits. GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
| Total Credits | 120 credits |
Major Requirements
Upper Division JMC Elective OR Upper Division MCO Elective 6 credit hours
| Code | Course Title | Credits |
|---|---|---|
| MCO 101 | Grammar for Mass Communication | 1 |
| MCO 120 | Media and Society | 3 |
| MCO 125 | Developing Media Content | 3 |
| JMC 201 | Media Writing | 3 |
| MCO 205 | Information Gathering | 3 |
| MCO 225 | Digital Media Foundations | 3 |
| MCO 212 | Principles of Strategic Communications | 3 |
| JMC 303 | Advanced Media Writing: Strategic Communication | 3 |
| JMC 305 | Multimedia | 3 |
| JMC 473 | Media Models and Organizations | 3 |
| JMC 436 | Strategic Communication Research | 3 |
| MCO 366 | Mass Communication Ethics | 3 |
| MCO 307 or MCO 494 | The Digital Audience or Topic: Media Relations and Executive Communication | 3 |
| MCO 403 | Media Law | 3 |
| JMC 484 | Internship | 3 |
| Total Major Requirements | 43 credits | |
Major Requirements - Upper Division Strategic Communication Capstone:
Choose from this list.
| Code | Course Title | Credits |
|---|---|---|
| JMC 475 | Video Production and Graphics Lab | |
| JMC 476 | Cronkite Agency: Public Relations | |
| JMC 483 | Los Angeles Content Creation Studio | |
| JMC 486 | Cronkite Agency: Digital Marketing | |
| Total | 6 credits | |
Major Requirements
| Code | Course Title | Credits |
|---|---|---|
| MCO 451 | Professional Development I | 1 |
| MCO 452 | Professional Development II | 1 |
| Total Major Requirements | 2 credits | |
Global Experience
Global Communities, Societies, and Individuals (GCSI) OR Study Abroad credit Students choose to either complete an additional GCSI course or a Study Abroad course to fulfill this requirement. 3 credit hours
Focus Area
Students gain deeper subject matter expertise in a field or discipline outside of the major by selecting a minor, certificate or group of courses in consultation with their academic advisor. Focus Area 12 credit hours Upper Division Focus Area 3 credit hours
ASU 101 or College-Specific First-Year Seminar
ASU 101 or college-specific equivalent First-Year Seminar required of all first-year students.
| Code | Course Title | Credits |
|---|---|---|
| ASU 101 | -TPS The ASU Experience | 1 |
| Total ASU 101 or College-Specific First-Year Seminar | 1 credits | |
First-Year Composition
All baccalaureate degree students must fulfill university graduation requirements, including a minimum of 120 credit hours, with at least 45 credit hours in upper-division courses. All undergraduate students must complete General Studies requirements. Mathematics Placement Assessment score determines placement in first mathematics course. Students should work with their academic advisor, and consider course prerequisites, in order to complete all degree requirements in four years.
| Code | Course Title | Credits |
|---|---|---|
| ENG 101 | First-Year Composition | |
| ENG 102 | First-Year Composition | |
| ENG 105 | Advanced First-Year Composition | |
| ENG 107 | First-Year Composition | |
| ENG 108 | First-Year Composition | |
| Total First-Year Composition | 6 credits | |
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