Arizona State University Walter Cronkite School of Journalism and Mass Communication 41 courses 120 total credits
The Bachelor of Arts program in content creation prepares you to become a strategic storyteller who can create compelling content and navigate the opportunities and challenges of the rapidly evolving creator economy. Program coursework emphasizes content planning and development across platforms, mass communication models, how to understand and grow digital audiences, and how to make informed decisions about ethics, copyright and monetization. Content creation is more than just viral videos: You'll learn to apply professional tools, technologies and techniques to different platforms (video, podcast and writing) and learn multimedia production skills, including video, audio, graphic design and editing. In addition to the storytelling tools and technologies, you'll learn how to develop a brand voice and visual identity, as well as how to align content with audience engagement, and community building techniques. You'll use analytics tools to uncover audience insights and measure performance, empowering you to guide content decisions and apply research methods to develop relevant, meaningful content. The business of content creation requires creators to learn to critically evaluate platform choices and monetization strategies, identify and address ethical challenges in engagement, and influence and make strategic decisions about content direction and partnerships. You develop skills in multimedia production, social media strategy, audience analytics and integrated communication, combining creativity with data-driven insight; and you gain real-world know-how through experiences such as the Los Angeles Content Studio, brand content projects, media internships and content creation trips abroad. Upon graduation, you'll be equipped for entrepreneurial and professional roles in content strategy, digital influence, brand development, social media management and audience engagement across industries. GI Bill® benefitsThis new program is not yet approved for use with GI Bill® benefits. GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
| Total Credits | 120 credits |
Major Requirements
| Code | Course Title | Credits |
|---|---|---|
| MCO 101 | Grammar for Mass Communication | 1 |
| MCO 120 | Media and Society | 3 |
| MCO 125 | Developing Media Content | 3 |
| JMC 201 | Media Writing | 3 |
| MCO 205 | Information Gathering | 3 |
| MCO 225 | Digital Media Foundations | 3 |
| MCO 212 or MCO 213 | Principles of Strategic Communications or Principles and History of Media | 3 |
| JMC 305 | Multimedia | 3 |
| MCO 366 | Mass Communication Ethics | 3 |
| JMC 473 | Media Models and Organizations | 3 |
| Total Major Requirements | 28 credits | |
Major Requirements - Complete one of the following:
| Code | Course Title | Credits |
|---|---|---|
| MCO 307 | The Digital Audience | 3 |
| MCO 431 | Media Entrepreneurship | 3 |
| MCO 494 | Topic: Media Relations and Executive Communication | 3 |
Major Requirements
Upper Division JMC Elective OR Upper Division MCO Elective 6 credit hours
| Code | Course Title | Credits |
|---|---|---|
| MCO 450 | Visual Communication | 3 |
| MCO 403 | Media Law | 3 |
| Total Major Requirements | 6 credits | |
Major Requirements - Content Creation Skills Courses:
Choose from this list.
Major Requirements - Upper Division Content Creation Skills Courses:
Choose from this list.
Major Requirements - Upper Division Content Creation Capstone:
Choose from this list.
| Code | Course Title | Credits |
|---|---|---|
| JMC 475 | Video Production and Graphics Lab | |
| JMC 483 | Los Angeles Content Creation Studio | |
| Total | 6 credits | |
Major Requirements
| Code | Course Title | Credits |
|---|---|---|
| MCO 451 | Professional Development I | 1 |
| MCO 452 | Professional Development II | 1 |
| Total Major Requirements | 2 credits | |
Global Experience
Global Communities, Societies, and Individuals (GCSI) OR Study Abroad credit Students choose to either complete an additional GCSI course or a Study Abroad course to fulfill this requirement. 3 credit hours Minimum grade:
Focus Area
Students gain deeper subject matter expertise in a field or discipline outside of the major by selecting a minor, certificate or group of courses in consultation with their academic advisor. Focus Area 12 credit hours Upper Division Focus Area 3 credit hours
ASU 101 or College-Specific First-Year Seminar
ASU 101 or college-specific equivalent First-Year Seminar required of all first-year students.
| Code | Course Title | Credits |
|---|---|---|
| ASU 101 | -TPS The ASU Experience | 1 |
| Total ASU 101 or College-Specific First-Year Seminar | 1 credits | |
First-Year Composition
All baccalaureate degree students must fulfill university graduation requirements, including a minimum of 120 credit hours, with at least 45 credit hours in upper-division courses. All undergraduate students must complete General Studies requirements. Mathematics Placement Assessment score determines placement in first mathematics course. Students should work with their academic advisor, and consider course prerequisites, in order to complete all degree requirements in four years.
| Code | Course Title | Credits |
|---|---|---|
| ENG 101 | First-Year Composition | |
| ENG 102 | First-Year Composition | |
| ENG 105 | Advanced First-Year Composition | |
| ENG 107 | First-Year Composition | |
| ENG 108 | First-Year Composition | |
| Total First-Year Composition | 6 credits | |
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