New York University NYU Shanghai 208 courses 128 total credits
The Interactive Media + Business (IMB) major is where innovation + business meet through emerging media technology. It teaches how innovative ideas combine with technology, creativity and business principles to yield viable products, services and experiences. Students of Interactive Media + Business (IMB), will be challenged to imagine and implement interactive products and services that fearlessly investigate the recently possible in media, technology, and communication. IMB majors are also expected to think holistically about the impact of their work in society as well as the business value, whether it involves software or hardware, virtual or physical, product or experiment. The IMB major welcomes interest in entrepreneurship in all forms — large organizations or startups, for-profit or not-for-profit — that bring about disruptive changes and create positive social impact. Students of IMB will acquire a design-and-build mindset and gain experience by implementing creative solutions to real business problems in order to graduate well prepared for stimulating careers or future learning journeys in diverse organizations across the globe. IMB majors and minors will take a unique blend of interactive media and business foundation courses, including Innovation Lab, which introduces modern rapid software prototyping, theories of innovation, early-stage business concepts, creative coding and user experience design. For their second emerging media foundation, IMB students will choose between one of 5 courses: Interaction Lab, Communicating for Influence, Creative Coding Lab, User Research Fundamentals, and Introduction to Media Industries and Institutions. Business foundations include Economics of Global Business and Principles of Financial Accounting. Students also choose from a range of flexible core and elective categories across the disciplines of business, emerging media, art and design, the humanities, social and physical sciences, as well as computation and data. Majors finish with a year-long Capstone course by synthesizing their learning to date and applying their learning to prototype an artifact (an idea, product, or service) that creates value in the real world.
Core Courses
Social and Cultural Foundations
| Code | Course Title | Credits |
|---|---|---|
| CCSF-SHU 101L | Global Perspectives on Society | 4 |
Core Courses
Writing
| Code | Course Title | Credits |
|---|---|---|
| WRIT-SHU 102 | Writing as Inquiry | 4 |
| WRIT-SHU 201 | Perspectives on the Humanities | 4 |
Major Requirements
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| IMBX-SHU 106 | Introduction to Media Industries and Institutions | 4 |
| IMBX-SHU 230 | User Research Fundamentals | 4 |
| PCIX-SHU 202 | Communicating for Influence | 4 |
| INTM-SHU 101 | Interaction Lab | 4 |
| INTM-SHU 103 | Creative Coding Lab | 4 |
| INTM-SHU 205 | What is New Media? | 4 |
| Total Major Requirements | 4 credits | |
Major Requirements
Required Business Foundation Courses
| Code | Course Title | Credits |
|---|---|---|
| ECON-SHU 251 | Economics of Global Business | 4 |
| BUSF-SHU 250 | Principles of Financial Accounting | 4 |
Major Requirements
Select two of the following:
| Code | Course Title | Credits |
|---|---|---|
| BUSF-SHU 142 | Information Technology in Business & Society | 4 |
| BUSF-SHU 202 | Foundations of Finance | 4 |
| BUSF-SHU 210 | Business Analytics | 4 |
| BUSF-SHU 351 | Operations Management | 4 |
| MGMT-SHU 301 | Management and Organizations | 4 |
| MKTG-SHU 1 | Introduction to Marketing | 4 |
| Total Major Requirements | 8 credits | |
Major Requirements
Capstone Studio
| Code | Course Title | Credits |
|---|---|---|
| IMBX-SHU 400 | IMB Capstone 1 | 4 |
| IMBX-SHU 401 | IMB Capstone 2 | 4 |
Business Elective Courses
IMB Elective Courses
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