Grand Canyon University The College of Doctoral Studies 29 courses 3 total credits
Graduates of Grand Canyon University’s Doctor of Business Administration Program with an emphasis in Marketing (Qualitative Research) will be able to create and manage data- driven marketing in a variety of industries with the intent to secure competitive advantage. Students will integrate the history, philosophy, and theories of marketing; assess the influence of digital technologies; evaluate data-driven marketing management strategies and analyze the complexities of global marketing. Students will be able to employ qualitative methodology to design, collect, and analyze information in alignment with conducting a scholarly dissertation.
Doctoral learners who did not complete their dissertation in DBA-965Ω must take one or more of the following in order to complete their dissertation:
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