University of Florida College of Journalism and Communications 6 courses 14 total credits
This certificate provides the special competencies needed to work in the creative advertising field. Students receive advanced training in the skills needed to develop creative advertising ideas, such as idea generation, conceptual development, art direction, and copywriting. Students also learn what makes an advertising campaign memorable and effective.
Prerequisites
| Code | Course Title | Credits |
|---|---|---|
| ADV 3008 | Principles of Advertising | 3 |
Required Courses
| Code | Course Title | Credits |
|---|---|---|
| ADV 4101 | Copywriting and Visualization | 3 |
| ADV 4710 | Creative Bootcamp for Traditional Media | 3 |
| ADV 4950 | Creative Bootcamp Beyond Traditional Media | 3 |
Choose one of the following for 2 credits:
ADV 4XXX
| Code | Course Title | Credits |
|---|---|---|
| ADV 4304 | Game-Changing Ad ideas | 2 |
Choose one of the following for 3 credits:
ADV 4XXX ADV 4XXX
| Code | Course Title | Credits |
|---|---|---|
| ADV 4801 | Sports Advertising Creative Campaigns | 3 |
| Total | 14 credits | |
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