New York University 1.5 credit Publishing Masters
Creating a framework for digital content that appeals to the consumer on many levels and also serves business goals and benchmarks is a challenge and a necessity in this competitive media environment. In this course, building upon the elements learned in Web Design: From HTML to Web Destinations and, in some cases, Design Skills for Publishing: Introduction to Photoshop and InDesign, we will explore the latest trends and strategies in interactive design for web and mobile. We will study how to develop a concept and working plan for a digital property; the relationship between the digital designer and the engineering team; the factors to be considered in terms of audience, usage, function, inclusive design and much more. By examining successful (and unsuccessful) digital properties, students will have a stronger understanding of the current needs and standards for top-line digital products and design. While this course may be helpful for those interested in entering the field of User Interface Design, it is designed primarily for those who want a basic understanding of the concepts needed to work in the digital space, initiate startups and work with design and engineering teams doing so. Prerequisites: PUBB1-GC 1200 OPEN TO GCPDPMMS STUDENTS ONLY.
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