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MKTG 604

Data Visualization for Marketers

Texas A&M University 3 credits MKTG

Course Description

Summarization, analyzation and interpretation of complex data using graphical representation of statistics to inform and drive business decisions, including long and short term forecasting; data analysis and design principles to effectively explore data and communicate insights from data using visualization techniques; effective use of computer applications to analyze, interpret and visualize complex data. Prerequisites: MKTG 321, MKTG 409, or MKTG 621.

Code
MKTG 604
Credits
3
Subject
MKTG

Programs That Include This Course

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