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MKTG 581E

Data Driven Consumer Behavior

Binghamton University 4 credits MKTG

Course Description

This class introduces students to the different ways of collecting consumer behavior data and applying statistical modeling techniques to analyze data and capture different decision-making processes (e.g., how consumers decide, what are the boundary conditions to a process, etc.). Students will learn SAS programming and how to customize SAS macros to conduct conditional process analysis on datasets that they collect. ALL STUDENTS MUST HAVE A WINDOWS LAPTOP THAT RUNS SAS (the university will install the program in your laptop free of cost) Credits: 4

Code
MKTG 581E
Credits
4
Subject
MKTG

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