Binghamton University 4 credits MKTG
Digital analytics course is designed for students who have a general interest in collecting, analyzing, visualizing, and lastly, but most importantly, gaining insights about digital marketing data. With a focus on hands-on skills, we are going to cover several analytical tools in class such as Excel, R, Google Analytics, and Tableau. MUST BRING LAP TOP TO CLASS Prerequisites: MKTG 311 and Junior Standing Credits: 4
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