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MKTG 480M

Behavioral Decision Making

Binghamton University 4 credits MKTG

Course Description

This is an experiential learning course that will involve working with a firm to help them developing a marketing strategy. The course will involve interacting with the client firm executives, performing secondary and primary research, developing a strategy, and presenting it to the client firm Credits: 4

Code
MKTG 480M
Credits
4
Subject
MKTG

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