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MKT-607

Marketing Management

Grand Canyon University 4 credits Marketing

Course Description

Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.

Code
MKT-607
Credits
4
Subject
Marketing

Programs That Include This Course

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