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MKT 510

Consumer Behavior

Strayer University 4.5 credits Marketing

Course Description

Analyzes the concepts and principles of consumer behavior in relation to marketing decision-making. Examines the psychological processes of consumer decision-making and how they impact purchasing decisions and customer satisfaction. Emphasis will be placed on consumer behavior and the different marketing approaches and their implications on marketing strategies.

Code
MKT 510
Credits
4.5
Subject
Marketing

Programs That Include This Course

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