Binghamton University 4 credits MIS
This course introduces students to the fundamental concepts and implementation of e-business. The two major objectives of the course are: 1) To learn web design details with HTML and major web design tools. The variety of resources and web fundamentals are introduced with in-class exercises and assignments. 2) To learn a variety of e-business concepts such as online retailing, online consumer behavior, online customer service, online customer relationship management, business to business e-commerce and collaborative commerce. Students also learn about web design, technologies and strategies required to implement these e-business concepts. 4 credits. Prerequisites: MIS 311. Offered Fall semesters
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