University of California, Los Angeles 4 credits Management-Master of Science in Business Analytics
Lecture, three hours. Limited to Master of Science in Business Analytics students. Analysis of customer data to make better marketing decisions using real-world cases, exercises, and projects to aggregate theories, frameworks, and methods. Estimation of demand-side models that describe, understand, and estimate aspects of consumers’ decision-making process. Introduction to marketing-mix models and consumer-choice models. S/U or letter grading.
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