University of Kentucky 3 credits Merchandising, Apparel and Textiles
A study of the internationalization of retailing and factors that influence the process in foreign countries such as countries’ level of development and how countries’ governments are supporting the growth of their retail industries. Social, economic, and environmental perspectives will also be considered as they relate to countries’ retail markets and retail trade at the global level. In-depth exploration of key international retailing concepts provides students with the theoretical foundation to explore the international retail landscape in more detail through the study of retail industries in four world regions. Prereq: MAT 315, MKT 320.
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