University of Kentucky 3 credits Information Studies
The International Advertising course is designed to introduce students to the opportunities and challenges involved in developing strategies and for implementing communication plans for international markets. The course examines the topic of international advertising from an “inside-out” perspective, beginning with an exploration of marketers’ opportunities among consumers in the US before expanding the scope of discussion to international and global markets. The course provides the balance between the practical and theoretical concepts advertisers must consider if they are to effectively operate in the global marketplace within an integrated strategic communication perspective.
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