New York University 3 credits Integrated Marketing
This course comprehensively explores customer analytics, focusing on transforming customer data into strategic business insights. Students will learn various analytical methods, including descriptive, predictive, and prescriptive analytics, customer segmentation, journey mapping, sentiment analysis, churn prediction, and customer lifetime value analysis. Advanced topics such as recommendation systems, A/B testing, market basket analysis, social network analysis, and text mining are also covered. Prerequisites: INTG1-GC1000 Marketing Management, INTG1-GC1055 Marketing Research, and INTG1-GC1025 Database Management and Modeling Restriction: Academic Plan = Integrated Marketing-MS.
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