University of California, Los Angeles 5 credits Design|Media Arts
Studio, six hours. Requisites: courses 21, 22, 24, 25, 28, and 101 or 104. Exploration of the development of design identities in the form of multi-component, multi-stage, or cross-media projects. Development of series and systems that include visual and verbal components to create a cohesive identity across deliverables that either communicate, reinforce, or build upon a message. Analysis of various cultural institutions and their design systems including digital signage, wayfinding, website, and printed ephemera. Feedback through group and instructor critiques aid in crafting effective messaging solutions. Project components may range from identity systems (logotype, typeface, color palette, sub-brands) to materials including print collateral, interactive web/digital projects (including sound and video), signage systems, and advertising. Letter grading.
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