Western Governors University 3 credits Communication
Evaluating a Communications Strategy introduces students to key performance indicators (KPIs) used to measure the effectiveness of strategic communications plans. Students will develop metrics that align with specific organizational performance goals and will understand how to use these metrics to assess and improve communication strategies. As students gain hands-on experience in measuring and optimizing communications strategies to achieve business objectives, they will select appropriate KPIs for a given strategic communications plan, analyze results, use data visualization to present outcomes, and recommend continuous improvements. In this course, students will collaborate with peers as they gain the skills necessary to determine KPIs and iterate on communications strategies.
Our subject experts help with essays, research papers, case studies, discussion posts, and capstone projects for these programs β written from scratch to your course requirements.
Program and course information is reproduced from each university's published academic catalog for informational purposes and may change. Always confirm current requirements with your university. We are an independent academic support service and are not affiliated with or endorsed by the universities listed.
Expert guides on essay writing, citation styles, study skills, and academic success.
View All Articles
Learn how to write a good research question for a paper. Narrow your topic, identify a research problem, and create a focused question with practical examples.
Learn how to choose a research topic you can actually research. Discover how to narrow broad ideas, find reliable sources, and develop a focused research question.
Learn how to cite sources in a research paper using APA, MLA, and Chicago styles, with in-text citation examples and reference-list tips.