Drexel University 3 credits COM
This course provides students with applied and theoretical knowledge of the current state of digital publishing by examining the technical disruption to, and the current state of, the book and magazine publishing industries. Students then become digital publishers themselves by choosing a niche topic aimed at a target audience and learning how to write and optimize long-form content and integrate images to create and publish a professional, branded and visually appealing blog or website using an accessible and free blogging platform. Students will consider issues of credibility, SEO, promotion, monetization and web usability. The ethical issues of digital publishing, such as influencer/sponsored content and sources for copyright free photo/image use are explored.
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