Grand Canyon University 4 credits Communications
This course focuses on the concepts and theories of strategic communication and their relevance for constructing effective and ethical organizational messages for diverse audiences. The course prepares communicators to make organizational messages meaningful to stakeholders within organizations as well as stakeholders outside organizations. Through an emphasis on realworld applications, students learn how to ethically and effectively persuade through carefully crafted, contextually sensitive messages. The course does so by examining principles and theories of argumentation, persuasion, and behavior change. Students practice skills associated with these concepts as they apply to future career contexts.
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