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COM 409

Public Relations

Stony Brook University 3 credits COM

Course Description

Public Relations (PR) professionals shape and manage the public image of individuals, organizations, and causes. This course explores a wide range of career paths - from political campaigns and government agencies to fashion, sports, entertainment, international business, environmental advocacy, and media relations. Students learn how to effectively promote clients - including politicians, celebrities, organizations, and issues - through both traditional and digital media platforms. Current events will be examined through a PR lens, with an emphasis on the strategies and tactics used to influence public opinion and build trust. 3 credits Prerequisite: Communication Major or Minor; U3 or U4 Standing

Code
COM 409
Credits
3
Subject
COM

Programs That Include This Course

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