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COM-370

Principles of Public Relations

Grand Canyon University 4 credits Communications

Course Description

This course investigates the principles and theories of public relations. Students receive an overview of the function and practices of the growing public relations industry in both profit and nonprofit contexts. This course examines the relationships between the public relations practitioner and various groups including clients, consumers, employees, and media.

Code
COM-370
Credits
4
Subject
Communications

Programs That Include This Course

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