The Ohio State University 1.5 credit Business Administration: Marketing & Logistics
Before a new product can be launched, or new customers targeted a firm must assess the size and demand for an offering. Methods used to forecast consumer behavior, market share, and sales (for production and inventory control) will be examined. Prereq: 4201 (750) or 4202 (758), or equiv, and BusMHR 2292 (BusAdm 499.01).
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