Grand Canyon University 4 credits Business
This course provides a strategic framework for the discipline of global competitive intelligence (GCI). Students learn to conduct comprehensive cross-border analysis of markets, competitors, and geopolitical landscapes to provide actionable intelligence for decision-making. The curriculum highlights include navigating complex regional data-gathering challenges to applying modern data analytics and AI tools for data-driven decision-making. The course emphasizes the synthesis of information to assess regional market opportunities, competitor strategies, and cross-border risks. Prerequisites: BIT-200 and BUS-390.
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