The University of Texas at Austin 3 credits Advertising
Develop an understanding of an audience, the language of development, and awareness of the affordances of each medium to use them effectively in designing immersive user experiences. Work on a real-world client project, which will also be prepared for entry into an immersive storytelling competition. Only one of the following may be counted: Advertising 364, 378 (Topic: Immersive Experiences), Public Relations 364, 378 (Topic: Immersive Experiences). Three lecture hours a week for one semester. Pre/Corequisites: Forty-five semester hours of college coursework and consent of instructor.
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