University of Kentucky 3 credits Arts Administration
Connecting and communicating with current and prospective arts audiences is essential for ensuring a strong future for the arts. AAD 310: Marketing for the Arts offers an overview of marketing, advertising, and promotion for visual and performing arts institutions. Students will learn practical strategies and solutions for building audiences for the arts through market research, marketing principles, and communication techniques. Topics include audience development, market segmentation, positioning strategies, marketing plans, media coverage, and promotion techniques. Prereq: Completion of AAD 250, 300, and 305.
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