Rutgers University 3 credits Psychology
This course teaches how to do several different types of survey research. It covers topics such as the purposes of survey research, modes of data collection, reliability and validity in measurement, questionnaire construction, interviewing and questionnaire administration, sampling, methods of minimizing and correcting for nonresponse, survey data coding and analysis, and the reporting of survey research results. Students are guided through the design of open-ended and closed-ended questions or a small-scale survey research project.
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