Rutgers University 3 credits Marketing
A managerial perspective on new product development in relation to market opportunity and competitive advantage. Changes in competition, customer demands, and technology will be evaluated in terms of the product development process. Topics will include new product opportunity identification, concept generation, concept and project evaluation, prototype building, product development, and new product launch in both consumer and industrial markets. Case studies will be analyzed and discussed. Prerequisite: 53:630:508.
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