Rutgers University 3 credits Marketing
How organizations collect and use information about consumers, competitors, and the environment from a managerial perspective; use of marketing research for reducing environmental uncertainty and improving marketing decision-making. Topics include: (1) how to define research objectives and set research parameters; (2) sources of information about consumers and competitors, with an emphasis on new technologies for obtaining information; and (3) analytic methods used to describe and compare research results, as well as methods used for specific decision-oriented research applications. Prerequisite: 53:630:508.
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