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52:630:374

Consumer Behavior

Rutgers University 3 credits Marketing

Course Description

Study of the consumer decision-making process and the impact of relevant psychological, sociological, and cultural variables. Attention to recent research regarding psychological and contextual determinants of buying and consumer behaviors. Implications for positioning and communication strategy as well as public policy and consumer protection. Prerequisite: 52:630:201.

Code
52:630:374
Credits
3
Subject
Marketing

Programs That Include This Course

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