Rutgers University 3 credits Entrepreneurship
An experiential learning class that provides students with a learning experience combining business cases, theory, and history. Explores the link between the size and growth of multicultural populations with successful marketplace performance of businesses in urban communities. Focuses on the challenges businesses face in meeting the needs of consumers from diverse backgrounds, such as Asia, the Middle East, and other countries and in inner-city communities. Prerequisite: Junior or senior status.
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