Rutgers University 3 credits Communication, Information, and Media
This course examines the process of evaluating the public relations function. It provides students with practical guidelines for evaluating and analyzing the effectiveness of public relations campaigns. Students will connect communication measures of effectiveness to business results, including being able to calculate ROI. By implementing best practices for conducting research methodologies, students will be able to interpret and report findings to determine campaign effectiveness. Students will also analyze historical, award winning PRSA case studies, to thoroughly understand the Barcelona principles and apply contemporary measurement tools to current case studies. The analysis and discussion of real-world case studies will serve as context for the applied understanding of how and why to evaluate a public relations campaign.
Our subject experts help with essays, research papers, case studies, discussion posts, and capstone projects for these programs β written from scratch to your course requirements.
Program and course information is reproduced from each university's published academic catalog for informational purposes and may change. Always confirm current requirements with your university. We are an independent academic support service and are not affiliated with or endorsed by the universities listed.
Expert guides on essay writing, citation styles, study skills, and academic success.
View All Articles
Learn how to write a good research question for a paper. Narrow your topic, identify a research problem, and create a focused question with practical examples.
Learn how to choose a research topic you can actually research. Discover how to narrow broad ideas, find reliable sources, and develop a focused research question.
Learn how to cite sources in a research paper using APA, MLA, and Chicago styles, with in-text citation examples and reference-list tips.