Grand Canyon University The Colangelo College of Business 15 courses 120 total credits
Grand Canyon University’s Bachelor of Science in Professional Sales and Marketing program prepares students to compete for sales, customer relationship management, and customer service positions in global corporations and small to medium size product and service businesses across diverse industries. The program emphasizes engagement with customers, prospects, suppliers, and internal stakeholders using the communications strategies and tactics needed to build and sustain long-term and mutually satisfying relationships that add value in today’s economy. Students learn how market-driven data enhances and improves decision making in domestic and global business environments.
| Total General Education | 34-40 credits |
| Total Professional Sales and Marketing Major | 60 credits |
| Total Electives | 20-26 credits |
| Total Bachelor of Science in Professional Sales and Marketing | 120 credits |
Professional Sales and Marketing Major
| Code | Course Title | Credits |
|---|---|---|
| BIT-200 | Introduction to Computer Technology | 4 |
| ACC-240 | Fundamentals of Accounting | 4 |
| MKT-315 | Introduction to Marketing | 4 |
| BUS-340 | Ethical and Legal Issues in Business | 4 |
| BUS-352 | Business Statistics | 4 |
| ECN-351 | Essentials of Economics | 4 |
| FIN-350 | Fundamentals of Business Finance | 4 |
| MGT-420 | Organizational Behavior and Management | 4 |
| BUS-485 | Strategic Management | 4 |
| BUS-332 | Customer Engagement | 4 |
| MKT-433 | Sales Management | 4 |
| MKT-345 | Buyer and Consumer Behavior | 4 |
| MKT-443 | Customer Relationship Management | 4 |
| MKT-415 | Promotion and Advertising | 4 |
| MKT-462 | Digital Marketing and Advertising | 4 |
| Total Professional Sales and Marketing Major | 60 credits | |
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