Grand Canyon University The College of Arts and Media 17 courses 120 total credits
The Bachelor of Arts in Digital Social Media prepares students to design, write and produce content for social media campaigns, blogs, websites, email marketing, and other digital media activities. Coursework teaches digital media design through the continuum of production including strategic planning and target audience definition; creation of infographics, photographic and video imagery; and copywriting for short and long digital formats. Students also learn how to design and extend a brand, build social media calendars, drive engagement, utilize effective SEO (Search Engine Optimization) strategies, use industry- standard data reporting tools and evaluate the findings. Graduates of the program will be employed as Social Media Managers, Social Media Producers, Digital Content Creators, Digital Media Managers, and other job titles in the growing world of digital marketing. Advertising agencies, corporations, individuals and businesses in all fields utilize social media to deliver their digital content. GCU graduates will have the practical skills to design and produce digital social media content while supporting the business expectations of the employer.
| Total General Education | 34-40 credits |
| Total Social Media Major | 68 credits |
| Total Electives | 12-18 credits |
| Total Bachelor of Arts in Social Media | 120 credits |
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