Strayer University Associate Degrees 20 courses 90 total credits
Strayer University’s Associate in Arts in Marketing prepares students to understand marketing principles, consumer behavior, customer engagement, and the strategies organizations use to communicate value and support business growth. The curriculum combines foundational business knowledge with marketing concepts to help students understand how organizations identify audiences, build relationships, and respond to changing markets. Designed for working adults and flexible learning formats, the program explores marketing in an environment increasingly shaped by digital platforms, data, emerging technologies, and changing consumer expectations. Students develop practical knowledge of marketing communication, customer engagement, market research, and data informed decision making. Students may have the opportunity to earn micro-credentials on the way to completing their degree.
| Major | 27 credits |
| General Education Core | 58.5 credits |
| Electives | 4.5 credits |
| Total Credits | 90 credits |
Major
| Code | Course Title | Credits |
|---|---|---|
| ACC 100 | Accounting I | 4.5 |
| BUS 100 | Introduction to Business | 4.5 |
| MKT 100 | Principles of Marketing | 4.5 |
| MKT 305 | Consumer Behavior | 4.5 |
| MKT 312 or MKT 330 | Marketing Communications or Marketing Research and Digital Analysis | 4.5 |
| MKT 325 | Social Media Marketing | 4.5 |
| Total Major | 27 credits | |
General Education Core
| Code | Course Title | Credits |
|---|---|---|
| CIS 101 | Navigating a Digital World | 4.5 |
| COM 100 | Communication at Work | 4.5 |
| COM 200 | Communication: The Key to Working Together | 4.5 |
| ECO 110 | Taking Charge of Your Economic Future | 4.5 |
| ENG 116 | Discover the Writer in You | 4.5 |
| ENG 201 | The Power of Persuasion | 4.5 |
| HIS 110 | U.S. History: Learn from the Past, Prepare for the Future | 4.5 |
| HUM 201 | Exploring Cultures: Adapting in a Global World | 4.5 |
| MAT 110 | Using Math to Inform Your World | 4.5 |
| PSY 101 | Smarter Decisions through Psychology | 4.5 |
| SCI 201 | Unlocking the Secrets of Science and Innovation | 4.5 |
| SOC 101 | The Story of Us: Embracing Society and Collaboration | 4.5 |
| WRK 100 | Preparing for the Future of Work | 4.5 |
| Total General Education Core | 58.5 credits | |
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